How to Save Money on Mackinac Island Part 2: 2012 Edition

Voluntary and unnecessary cranial exams without anaesthesia will probably become legal before Mackinac Island is a budget destination. Nevertheless, here are a few cheaper ways to visit the island without having to sell a vital organ to fund it.

THE FERRIES.

It’s nearly always cheaper to buy your tickets online. All prices below are online prices only unless stated otherwise. They will increase if purchased on the dock.

Discounts and Coupons.

Arnolds has a $21 adult round trip online special. Sheplers and Star Line are $22.

Shepler’s Facebook and Twitter pages run Fan Friday and other contests to win free tickets and promotions.

Shepler’s and Arnold’s offer AAA and Military discounts at the dock with a card present. (I believe $19 instead of $24)

If staying in Mackinaw City, view the Mackinaw City Chamber of Tourism site, with accommodation you can pre book Shepler’s tickets for $20.45 or Star Line and Arnold for $21.45 per adult round trip at the time of reservation.

You can text ‘sheplers’ to 33938 for specials.

Star Line has $15 round trips if purchased here, they are sold out this season but they are available usually in May and sell out quickly for the two available – Shepler’s and Star Line.

Your hotel can offer discounts. Inn on Mackinac and Murray Hotel patrons discounts are here for example.

Cheapest Ferry for Children: All of them. Children are $11 at all 3 ferries if purchased online. ($12 at dock) All 3 have a ‘child travels free deal’ with 2 full adult fares. Online purchases only. Star Line also offers 2 adults/2 children for $59 saving $11. (At the dock it will be $72) On all ferries – 4 and under travel free and a child is  5-12 years.

Cheapest Round Trip:  Use any of the above coupons for a $21 round trip at the dock. Arnold has a $21 round trip online only. Star Line and Shepler’s offer round trips for $22 online. At the Dock, the price will increase to $24 unless you bring your AAA and military card.

Cheapest Parking: Star Line offers free secured parking for up to 5 nights. Shepler’s and Arnold’s offer free parking in an unfenced open lot. (Fenced is $5 night)

Cheapest for Bikes: All ferries offer bikes and cart transportation for $8.

Best Ferry Package - The best saving packages from the ferries.

Shepler’s Mack 2 Day Tickets. You’ll get 2 round trips within 4 days. An adult will cost $36.50 saving you $7.50 per adult. A child is $19.00 saving $2 (Brought from dock)

Star Line: (Adult Mackinac Island Package Regular) The package will get you a round trip ferry ride, 1.5 hour narrated carriage ride, and entrance to Fort Mackinac. It costs $52.00, saving you $7.50 per adult.

CARRIAGE TOURS Your AAA and military card will get you $2 off the ticket price. (22.50) This coupon will save you $2 off the Carriage Tour with Butterfly House entry. Note: they will not combine discounts.

BIKE RENTALS  You don’t need a mountain bike if you just want to ride around the waterfront of the Island. You will need one however, if you want to explore inland – there’s a hill in the middle of the island, from Market Street past the Grand Hotel and here are hills from downtown to the Cemetery, Governors House and Fort Mackinac and the East Bluff.  Based on a Mountain Bike rental, here are the best bike rentals for your buck.

Mackinac Island Bike Shop. This shop offers some of the best deals – no deposit, free water, basket and bike lock. They also offer $1 off the first hour rental. A Comfort/Mountain (7-21 Speed) is $8 p/h, $28 h/d, $44 f/d.

If you are looking for full day hire try Ryba’s Bike Shop. Click here for $1 off coupon (2nd hour) A full day is $45 with a $50 deposit. The Island House Bike Shop offers this coupon, which will get you $5 off each $8 hour rental.

Orr Kids offer a free helmet, basket and trail map. The manager here is nice, he fixed my bike for free! A mountain bikes will set you back $8 hour or $48.00 daily.

Mackinac Wheels offer free helmet use. A Mountain bike is $8 p/h, 30 h/d, 48 f/d

ACCOMMODATION

Basics: The cheapest rates for accommodation are Monday – Thursday. Avoid weekends. During festivals and public holidays, hotels are the most expensive, sell out quickly, are over crowded and require minimum stays. Try avoiding the below dates and consider the post season in October. The crowds have gone, the sales are on and accommodation can be half price. The main three are:

Lilac Festival: June 8-17, 2012

Bell’s Beer Bay-view to Mackinac: July 14-17

Yacht Races: July 21-24

Bring your AAA, Student and Military cards. Front desk staff are sometimes instructed not to bring them up at all until you mention it. You need to ASK to receive. Advertised hotels accepting AAA are the Grand Hotel, Harbour View Inn, Hotel Iroquois, Island House, Lake-view Hotel, Mission Point Resort and The Inn at Stonecliffe.

Sign up on the hotels webpage for email offers and promotions. I signed up for The Island House and was recently sent 30% of rooms for 2 nights stays on July 11, 12th, 14th and 15th.

Places other than the major hotels/resorts 

Bogan Lane Inn -  $85-125. One of the best value places on the island to Continental breakfast included.

Harbour View Inn -  If you book online you’ll save 10% and access rooms for as little as $99 a night.

Harbour View Bed & Breakfast - Rates: $89-299.

Inn on Mackinac - Rates: $84-359

Main Street Inn & Suites  – The Main Street Inn in low season will cost you about $110

Bay View At Mackinac  - Rates: $95-395

Cottage Inn of Mackinac -  Rates: $95-250

Lilac House -  Rates: $95-125

Cloghaun -  Rates: $100-175. A room can run for $125 and includes breakfast.

Windermere Hotel -  Rates: $100-250

For those wanting a larger hotel try;

The Inn at Stonecliffe –  Rates: $139-504. Has pre and post season rooms for $99. This is a favourite wedding location. They have some enchanted little gardens, a bluff that overlooks Lake Huron and located next to the Woods restaurant.

Lilac Tree Suites & Spa - Rates: $130-360. Lilac Tree is opposite a few of the bike rental places towards Shepler’s.

Mission Point Resort - Rates: $129-1000 Pet-friendly. Mission is about a 5-10 minute bike ride from the centre of Main Street heading towards Arch Rock. It’s a big resort and is away from the bustle of downtown.

Click here for a complete accommodation phone numbers and webpages.

Have you been to Mackinac Island this year? Did you find any good deals?

The Monopolisation of Mackinac Island. Part II

Sheplers: Mackinaw City, MI

After the last year or so of litigation over the merger of Star Line and Arnold Ferry and the supposed attempt to monopolise Mackinac Island, it seems the Council has pushed Sheplers into full gear; if you have seen their boats in the last few weeks (or spoke to any of their staff) Sheplers has been riding capacity shipments of people to the island daily.

It wasn’t too long ago that Arnold Ferry Line had more specials and packages online than Sheplers but now it’s the latter who holds the most variety and social interaction and ticket “add-ons”. Sheplers have increased their online presence through their updated and interactive website, a Twitter account as well as a Facebook page which is updated daily with photos, competitions and videos and a recently added ‘Buy Your Ticket’ button. To show Sheplers increased marketing campaign online and their current success in acquiring and interacting with potential and existing consumers compared to Arnold’s; 877 people ‘like’ Arnolds Facebook page and 4172 people ‘like’ Sheplers. (Many of whom are a veritable cheer squad for the ferry line, minus the napkin sized skirts and defensive tackler fantasy, often declaring Sheplers as the only and best ferry line to get to the island).

Sheplers in the Media. (Source: Sheplersferry)

 Sheplers presence on TV has increased with at least two news appearances on morning TV in Michigan. One featured on Memorial Day on Fox 17 in Grand Rapids featuring Chris Shepler (who I am impartial to since he has spent time in Australia and liked it). Sheplers was more recently featured on Michigan This Morning (9&10 News and Fox 32).

Sheplers is also the most family orientated and commercially branded of the Island’s ferry companies and it’s this  ’branding’ of Sheplers which is the most effective part of the company.  From the instantly recognisable logo, their ‘branded dock’ with blue and white awnings that extend into the crew member uniforms. Sheplers then tops it off with a catering to everyone technique, with military, AAA discounts, disabled access, allowing baby strollers, bike holders, overnight parking, allowing leashed dogs on their boats, a café on their dock, an out in the community campaign for trash clean ups and charity work, family atmosphere stemming from the 65-year-old family company, Captain for a day programmes, group discounts, lighthouse tours, contributing profits to the lighthouse conservation, ticket give aways online and a commitment to hiring within Michigan colleges for its staff members.

One has to ask whether this commercial push is in line with the renewed enthusiasm for the company after the Arnold/Star Line merger  to secure consumer loyalty or if it’s a smart business manoeuvre commercially positioning yourself above the competition so you are, in effect, unable to be “pushed out” of the market because you have effectively become the market. It seems since the incident happened Sheplers has taken steroids and has upped the ante and is emerging not only as the most commercial force on the ferry companies (granted most of its contributions other than a dominant online presence has been in development for years) but one that is the most aggressive in attaining loyalty through interaction and branding. I mentioned this to a resident recently who then asked me, “So, you think Sheplers is now doing to Arnolds what they did to them through smart business and marketing – just without the Mayors help?”

 What I think really doesn’t matter but my answer was, “I think their strategy is to increase their visibility and commercialism, capitalise on the merger situation and the general unease felt by the people opposing it and sympathising with Sheplers. They are re-establishing themselves with these guests, and have effectively increased their interaction online this year, (gaining 4172 fans who are now, I suspect loyal customers since 4000 of them have posted personal photos of them on Sheplers) they have introduced an array of packages and add ons for the island re enforcing their relationship with many of the island hotels and businesses and are using this to not only increase business overall, but to cement their place on the island – attracting not only families and groups but a younger crowd including young parents with a child or those families taking their dogs and own bikes. If you look at Sheplers operations it literally has its finger on every segment of the market. Sheplers recent success and seamless branding has been a proverbial giant middle finger – and it was the most effective way to do it.” Here is a video of Chris Shepler’s thank you video on YouTube.

So here are some of Sheplers packages and I answer the question I get asked a lot, “Does it actually save you money or should I purchase the tickets when I get there?”

Here are the biggest savings on Sheplers website.

Mackinac Island Carriage Tour Deal

$41 gets you return trip plus a carriage tour with Sheplers

$42.50 if you bought a discounted return trip and the carriage tour yourself

Sheplers saves you $1.50 per person (even after comparing it to a discounted $19 per person ticket, so really it can save you $4.50)

 Sheplers 2 Day Ferry pack

If you are travelling to the island for 2 days, don’t buy two lots of return tickets, buy this pack. It will save you $7.60 per person. ($36.50 instead of $44)


Arnolds

Arnolds has used the merger with Star Line to offer a“One Ticket, Two Choices” marketing strategy. While it looks convenient on paper to have a choice of two ferries for your ticket, it’s really no different to how it was before except you can choose to go to Arnold or Star line with the same ticket. (I for one don’t even know what Catamaran means, I had to google it) All that matters to me is if I want to go home at 3 there better be a ferry waiting, catamaran or not.

What surprised me the most was Arnold’s package savings. They only have 2 packages but they are able to save you the most money per person in comparison to Sheplers.

Package One on the Arnold site gets you a 1 adult round trip to Mackinac Island, a carriage tour, entry to Wings of Mackinac and Entry to Fort Mackinac for $44. If you brought each thing individually yourself it would be over $60. Arnold’s is saving you $16.50 with this package.

 The second package entitles you to an adult round trip to the island, Fort Mackinac entry and a carriage toour for $49. If you brought all of this individually it would cost you $55. It is a saving of $6.50 by doing package two.

Conclusion

So while I do write about Sheplers and the monopolization of the ferry services on the island, don’t forget this is the reason we were all against it – the right to choose and to keep up competition and price competitiveness. If you need package savings, go to Arnolds. If you need overall helpful service and family orientated business go to Sheplers but be thankful no matter which company you choose, that you still have the choice.

Do you travel to the island exclusively with one ferry company or do you go with whoever has the lowest price?

The Monopolisation of Mackinac Island

Whether you travel to Mackinac Island, Michigan’s most famous tourist destination, via Arnold’s because of its longer operation hours over the summer; Star Line for the free parking or Sheplers for its family orientated approach to business and prime Mackinaw City location (and overly happy staff, we get it you work on a boat stop rubbing it in) it doesn’t matter. What does matter is you have a choice; who to travel with, what price you are willing to pay and the option to go with the competition.

While I’ve had the luxury of travelling the world and viewing America from the outside in – whether from Australia, Russia or England, one thing is obvious to foreigners and even to Americans themselves: the Corporate American Dream is no longer about profitability and the consumer. It’s about profitability, less the consumer. And the monopolization of Mackinac Island is the perfect example.

While most countries have anti-monopoly laws (anti-trust laws in America, ironically), you often have to fight to have them enforced in the US. America has embraced the monopolistic business structure with more enthusiasm than any other country. To me, monopolization means fewer options and variety for the consumer and the obvious greed of those that pursue it. In more specific terms though, there is no competition and the supplier has a very high degree of pricing power.(Read: they can charge whatever they want.)

The Proposal.

The proposal to the City Council of Mackinac Island was considered and approved to merge 2 of the existing 3 ferry lines -Arnold’s and Star Line into one - Northern Ferry, and be granted exclusive access to all passenger and freight to and from Mackinac Island. The proposal was created by the greatest beneficiary of the proposed act, Arnold Line owner Jim Wynn. I rarely hear of instances where a company owner petitions the Council/Government to sanction a monopoly, let alone one approving it. The Mayor rejects that she is “approving a monopoly”  yet in 2010,  Mayor Margaret Doud approved the merger and allowed the sole competition, ‘Sheplers Franchise,’ to stay in business for at least two more years. Sheplers has operated for over 65 years.

Why?

One of the reasons behind the City Council’s decision in considering the monopoly is an increased control of visitors and cargo to and from the island. What’s there to check? I thought all of the dodgy (that’s shady to you) business on the island was out in the open – from 10pm onwards in the darker areas of the park behind the Gate House? As far as I am concerned, the only thing to check on this island is the stench that rises up from the ground just as you inhale and usually right after you eat. But between The Grand and the State Park, I believe it is being monitored – at around $8 an hour.

When the merger and eventual monopoly occurs “apparantly” and I say that with the largest parenthesis available to me, tickets could be reduced by $1-2 minus unforseen circumstances or fuel rises. In actuality, your tickets under the merger or eventual monopoly of Star line and Arnold’s would increase the price of your tickets steadily over the years. According to DOE’s Energy Information Administration (EIA)Crude oil prices are projected to steadily increase over the next two years and will average $99 per barrel in the fourth quarter of 2012. The EIA expects retail prices for regular-grade gasoline to rise from an average of $2.78 per gallon in 2010 to..$3.29 per gallon in 2012. Prices aren’t likely to decrease which means that either will your ticket price. What’s worse is that if there is only one ferry line, they can charge whatever they want and you have no choice but to pay it. Mackinac is an island, there isn’t an alternative option to get there, unless you own a canoe, are a great swimmer or have a friend with a yacht.

The court document Sheplers vs City of Mackinac Island, states that one of the reasons the Council found it “fair” to impose a time restrictions on Sheplers seasonal operation is because Arnold’s owns and operates enough space on the island to load horse drays in and around their business with minimal disruption or use of the public road, because Sheplers is smaller and they’re dependent on the roads. I am yet to see the operation disrupting the road or contributing to road congestion anymore than Arnold’s.

The question really isn’t how much cheaper will the tickets be (they wont be) but rather, is saving $1-2 per ticket once or twice a year enough for us to give up our personal freedom of choice and is that $1 worth the closure of a family business?

Sheplers Reaction.

The Sheplers franchise, while in operation for at least two more years, is openly distrustful. And rightfully so. They hired an attorney, Edmond Koester, who says “Shepler’s is eager to have the issue fairly considered by the federal court and the Michigan Public Service Commission. In the meantime, Shepler’s will get on with the business of serving Mackinac Island visitors, as it has for 65 years.” Mary Ellen Geist’s continues in her article “Sheplers alleged the city was conspiring to create a monopoly to put him out of business, and filed an anti-trust lawsuit in federal court. Chris Shepler, Vice President of Sheplers Ferry, says though he now has a franchise to run until 2013, he’s still unhappy with the way the city runs its ferry operations.” How do you trust the competition when they are conspiring with the government to shut you down? Why would you want to hand over your financial documents for review to the Council? You wouldn’t and they don’t.

An Example.

Monopolization is never kind to everyone, and its effects have been felt before in Michigan. Michigan’s electric rates were “the highest in the Midwest” after the 2008 re-monopolization law of the electric industry. This led to the Michigan’s manufacturing electric rates escalating almost “a full 25 percent higher than in Indiana” according to the Customer Choice Coalition. “In 2000, Republicans under Gov. John Engler moved Michigan to a competitive electric system, electric rates were reduced compared to nearby states.” but then in 2008, “Gov. Jennifer Granholm and the Legislature killed competition after extensive lobbying by Michigan’s two largest electric companies. Since then, Michigan rates have increased while other Midwest states have seen small increases or even decreases. For the first time in decades, Michigan’s electric rates are higher than the national average.” Now hundreds of companies have asked for the right to choose their electric company – but are denied that opportunity under state law.”

I find the situation ridiculous. America tends to be very loud in its proclamation of freedom and independence but the truth is, the country is far from being free. It’s getting harder to remember that the government works for you. Stand up for what you want; do you want to pay one company to get rich while we put a family owned operation out of business? Do we want the government to have the right to decide how much we will pay? Ignorance or laziness is no excuse to lose personal liberties; and choice is one of the most important liberties of all.

I am sure the people who put their hands in their hard-earned wallets to pay the ferry companies agree, we want competition and for those trying to take it away, we give to you an alternative to the monopolization of Mackinac Island – a diversion of traffic and a new summer destination. I heard Martha’s Vineyard is pretty good. You can catch a bus from St Ignace to Traverse city for $25. It’s the same price as the ferry to get the to island and the ice wines there are fabulous.

So what is the difference between the two main ferry lines? It boils down essentially to personal preference, location, if you are travelling with children and service. Both lines are just as fast as each other even though they will tell you differently; Sheplers is more family orientated and seems to be more interactive with a younger crowd (which explains why their cute staff attract both the teen girl and the cougar) Arnold’s lacks the family spirit but it has more interactive online specials that include Carriage Tours. If you want to write to the City Council, you can do so here.

Sheplers

2 Adults and 2 paying children ONLINE: $58

2 Adults and 2 paying children round trip DOCK: $66

Internet Special: $44 for 2 adults and one child or 3 Adults for $55

Children under 5 travel free

Closes November 27, 2011

Sheplers on Facebook

Arnolds

2 Adults and 2 paying children ONLINE: (13 yrs + is adult) $58

2 Adults and 2 paying children round trip DOCK: $66

Internet Special: 3 adults for $55

Children under 4 travel free if buying at the dock, under 5 travel free with online tickets

Closes January 3, 2012